Brand Identity: Be bold. Be unique. Be you.

As a personal brand, every product and service you are going to offer must have purpose. And to have purpose, it starts with knowing who you are as a brand. It’s the core of your brand that will connect with people. To get clear on what you really are, there’s some inside work that needs […]

Mental Health Check: How To Revamp Your Mindset

Our mind is a battlefield. We are constantly bombarded with thoughts. I recently read an article from the TLEX Institute which cited the National Science Foundation statistics on the tendencies of the mind. In 2005, they published  research on the amount of human thoughts per day. It showed that the average person has about 12,000 […]

Strategic Planning: Writing Your Brand Vision and Taking Action

For any brand to succeed in the long range, you need a plan. Success is not sporadic and it’s not unplanned. Success is strategic. So the vision must come out of your head and put on paper. When you do this, it shows that you care about the vision and that you’re dedicated to making […]