Branding vs. Marketing Series: What is branding and why do you need it?

Branding is definitely not marketing. A lot of people like to confuse the two. Marketing has more to do with getting the word out and the strategy that you’re going to use to get more brand awareness. Branding has more to do with who you are and how you make your audience feel when they […]

Strategic Planning: Writing Your Brand Vision and Taking Action

For any brand to succeed in the long range, you need a plan. Success is not sporadic and it’s not unplanned. Success is strategic. So the vision must come out of your head and put on paper. When you do this, it shows that you care about the vision and that you’re dedicated to making […]

Brand Identity: Be bold. Be unique. Be you.

As a personal brand, every product and service you are going to offer must have purpose. And to have purpose, it starts with knowing who you are as a brand. It’s the core of your brand that will connect with people. To get clear on what you really are, there’s some inside work that needs […]